Summer Associate, Home

Learn and work on meaningful initiatives with some of the best and brightest in the market research industry. The NPD Group provides the world?s most successful brands with leading market research, combining consumer and retail point-of-sale data with analytic solutions to interpret today?s market trends while anticipating tomorrow?s. In addition, we offer a career filled with innovation and growth to the forward-thinking problem solvers who join our team.

Position Overview

  • As a Summer Associate at NPD you will gain a winning advantage.? Our Associates learn through immersion, what it means to be innovative, client-centric and continuously growing.?

    The Opportunity

    This is a ten week program designed to give participants an opportunity to broaden their knowledge and develop a solid foundation in the field of market research through a variety of disciplines: consumer research, custom research, quantitative analysis, strategy and broader market insights. The program consists of one week of classroom training followed by placement in a specific business unit, where you will learn the day-to-day responsibilities and activities of that department.? The program features senior management speakers, networking events, a performance evaluation, a mentorship program and a business project.?

    On The Job

    Summer Associates are placed with an experienced business leader who you will be working with side-by-side.? You will quickly become an integral member of the team, contributing to real world business challenges with your own day-to-day responsibilities.? Regardless of where you are placed, you will have the opportunity to work with internal and external clients.?

    Training Program

    Your training experience will begin with a one day orientation focused on getting you acquainted to the company and our business.? The remainder of your first week will focus on developing the essential knowledge and skills needed for a successful summer.? The curriculum includes basic product knowledge, business specific overviews, technical and professional skills training and career development.?


    • You are pursuing an undergraduate or advanced degree as a junior with a minimum 3.0 GPA.
    • You have advanced knowledge of Excel (pivot tables, v-lookups & advanced formulas)
    • You are analytical, innovative and insightful, possess a growth mindset and are a collaborative team player with strong verbal and written communication skills.?
    • A market research background is not necessary as we are looking for distinguished students from various academic disciplines, and are interested in your potential, mindset and passion for the industry.
    • Commercial and Retail Business Groups:?
      • Our commercial teams have an impact on some of the most well-known brand manufacturers; our retail teams work hand-in-hand with several of the biggest and most innovative retailers in the world to collect, analyze, understand and learn from data. That is one reason we are seen as the leading expert in how to sell to consumers. The market analysis and client development teams perform industry data analysis and manage projects, field client questions, provide training, and develop client presentations. Manufacturers and retailers rely on our unique perspective to enhance collaboration and grow business. The investment community, government agencies and the media also turn to us for information and expertise. Is there a particular industry that you love? Technology? Beauty? Apparel?? Food?? Have fun and work hard with some of the best and brightest in the market research industry, learning about a market of interest and how we partner with our clients to help them grow their business. If you have an interest in working with clients to influence their business decisions while building relationships, these business groups are for you. These teams also contribute to revenue goal attainment and increase NPD?s value and relationships with client contacts.
    • Solutions:
      • Our Solutions Group includes a range of professional teams: Custom, Advanced Modeling, Research Science, Panel and more.? The team combines NPD?s POS and consumer information, industry expertise and custom survey research?then adds state of the art disciplined research techniques and methodologies to explain the ?why behind the buy.?? Through advanced modeling and analytic services, the team offers insight into what will happen in the future, not just what happened in the past, answering our clients? most pressing business questions.
    • Product:
      • Our Product group is made up of product development and product management professionals who work with some of the most well-known and exciting retailers, manufacturers and distributors across multiple industries around the world.? If you have a passion for shopping or watching how people shop, and would like to learn more about ?showrooming?, e-commerce, multi-channel shopping and go-to-market strategies, then the Product Development team may be a good fit for you. If you have an interest in learning about the lifecycle of a product and the development of new categories in line with industry sector products, product alignment with industry trends and a business approach to identifying new category opportunities based on changing client needs, then you may want to consider exploring opportunities with our Product Management team.?
    • Operations:
      • Our Operations teams are responsible for standardizing the production processes running across all practices and geographies resulting in increased efficiencies, quality and reduced cycle time.? There is a culture of continuous improvement where we focus on enhancing our classification capabilities, reducing manual coding and expanding our categorization scope to include all data received by NPD.? We are consistently reengineering our data quality processes from data receipt through data delivery allowing for more robust validation in less time.? If you like to be proactive with introducing new approaches, processes and techniques and have a passion for increasing client satisfaction by consistently delivering quality data on time, then a position with the Operations team is the right place for you.?
    • Technology:
      • Our global Technology team provides and manages the platforms, tools and capabilities in a secure environment that transform NPD's raw data assets into finished products that drive profitable growth for NPD and our clients.? We do this by transforming the millions of data records collected each day into the finished market information our clients rely on. This information is then used by our clients for better business decisions and constructing a winning advantage over the competition. Our highly skilled teams are utilizing best practices and have adopted cutting edge technology.? We have Systems Architects, Dashboard Developers and processing teams applying dictionary matching, suppression and calibration projections who have expertise in Ab Initio and Hadoop.?? In addition, our Enterprise teams are responsible for the equipment, infrastructure and networking that deliver our data and for security and disaster recovery.? We also have a PMO office, Process and Quality management team and an IT training team which will focus on training new businesses being launched within our proprietary client facing software, as well as training on all enhancements.??
    • Checkout Tracking:
      • Checkout Tracking is an exciting NPD startup business disrupting the market research industry.? Checkout provides the most thorough information on consumer buying behavior ever collected, offering total transparency into our clients? industries and their competitors down to the transaction level. We provide clients with access to shoppers? total discretionary spend, not just individual categories, and we frame it in scenarios that provide insight into consumers? habits, buying sequences and shopping baskets. This team will enable you to play a role in shaping the future of consumer research, while providing you with the exciting opportunity to work closely with our industry visionaries. If interested, you will be matched with projects in the areas of client development, research analytics, product, operations or technology based on your career interests or field of study. Gain exposure to strategic business planning and project ownership through the execution of wide-ranging projects in a fast paced and entrepreneurial environment.

The NPD Group, Inc. is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by law.


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